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In the Beginning ……………………….

George Valdez is a born salesman that started in fourth grade selling cinnamon flavored toothpicks leading to selling cut out photos from magazines from the rock group Kiss and selling them to classmates for .25 to $1.00 a piece at 11 years old… In 7th grade you could find George standing in front of convenience stores in his neighborhood selling knockoff cologne and perfume bottles.

Bottomline, George was learning real world selling and negotiating skills as a kid, if he didn’t close the sale he wasn’t going to eat. Coming up through the School Of Hard Knocks, an At Risk Kid, George was determined to make it out of the ghetto and be successful.

At the age of 12 years old, George got in trouble and was labeled a Juvenile Delinquent and was given a second chance hired to work as stock boy in a shoe store and the Rest is History… Well more like career than history.

The Creation of a Career ………………

In 1984, George started working as a part-time employee for a shoe store as a stock boy, sometimes assisting customers with purchasing a pair of shoes. Mr. Garcia the Owner of the store said No need to be tough here just “Smile, Be Nice, They Buy” He told George in his broken English.

Well immediately George turned on his personality and customers were loving his service. Two years later Mr. Garcia passed away and George was recruited to Kenney Shoes, started as part time, then moved to full time, then Assistant Manager opening new stores. Athletic Xpress, Foot Locker, Sports Wrap, The Athletes Foot, Rockport Retail, George was making a name for himself as a Salesperson, Trainer and Manager.

Opening stores for The Walking Co. and training his associates, George was recruited to Clarks of England Wholesale Division traveling with footwear legend Joe Salzano educating retail associates for major department stores in the US.

George started with Born Footwear and created his own training program B.O.R.N. Beyond Ordinary Retail Norm to educate retail associates on selling, product knowledge and creating customer experiences for the brand.

George started teaching, doing presentations and workshops for Independent Retailers and their associates on Selling, Customer Service and Marketing in Helping Owners Drive More Traffic, Selling More Merchandise and Connecting More With Their Customers.

George was recruited to help in launching a new brand for Wolverine World Wide named Cushe Footwear utilizing his guerilla marketing strategies to gain key distribution with Journeys, Flip Flop Shops and More, creating a 500% increase in account openings.

And The Marketing and Sales Guru was born…

The Marketing Madman, The Sales Rebel and The Shoe Dog …………………….

In 1986, a customer gave George a gift, it was a cassette box from Motivational Speaker and Sales Trainer Zig Ziglar called “4 Hours On Closing The Sale”, Can you believe a kid listening to cassettes on selling? Well He didn’t listen to them right away but little by little this was the start of his education in becoming a professional salesperson.

When He was promoted to full time sales associate George started reading books about sales and customer service at the community library, ended up studying Top Sales Trainer Tom Hopkin’s “How To Master The Art Of Selling” and He just kept going…

Year after year, George kept studying books on Selling and personally learning from Masters like Zig Ziglar and Brian Tracy, taking back what He learned and giving presentations to footwear sales representatives from top footwear brands on new strategies and tactics to increase sales.

George hired Sales Coaches and like a bolt of lightning he was introduced to Guerilla Marketing from Jay Conrad Levinson, attended private workshops and invested in Mastermind Groups learning marketing techniques and branding strategies to help him educate independent retailers on how to drive more traffic into their stores.

Speaking to Business Owners, Retailers, Associates and Organizations on stage or on a webinar, George’s Passion and Goal is to help Transform The Retail Industry To Success.

George became a Direct Response Copywriter, Retail Marketer and Sales Trainer on Persuasion and Influence, continuing to learn from the Best Marketing Offline and Online Gurus.

George was the Mastermind in creating direct response 3D mail campaigns to increase footwear sales for brands and first in the industry to utilize PURL Campaigns to launch a new brand in the US.

Today George is creating the #1 Sales and Marketing program for Independent Retailers including launching his footwear retail book series and marketing guides to Help Retailers like YOU in Generating More Traffic, More Sales and More Profits into Your Retail Business.

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EARLY LIFE

Russell Brunson has been collecting junk mail since the age of 12. He’d watch TV or listen to the radio, waiting for the commercials because to him, marketing and sales were the real entertainment. Despite his young age, Russell opted in to every business opportunity offer he could find, simply to study the art and science of direct response.
In high school Russell was a state champion wrestler, and then became All-American his senior year taking 2nd place in the country at high school nationals. He continued to wrestle in college, learning valuable lessons about competition, hard work, and the art of winning. He graduated as one of the top ten wrestlers nationally.

CAREER

In 2003, Russell had his first success as an online marketer selling a software called ZipBrander. ZipBrander was a viral marketing tool that not only drove laser-targeted traffic to your website, but helped increase backend profits, automatically. Two years later in 2005, Russell created another product selling “How To Create A Potato Gun” DVDs. This was a simple instructional course, where buyers had an option to purchase his potato gun kit (which included all the needed supplies) as an upsell. These initial products launched Russell into the world of Internet Marketing, where he quickly became one of the top marketing minds in the world. Within a year of graduating college, he’d made his first million dollars selling his products. Russell sold everything from shakes and supplements, to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached top ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks. The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life, became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users.

From: Russell Brunson
Boise, Idaho
 
There is a big difference between having a funnel
 
and having a funnel that is actually making money (wouldn’t you agree?).
 
As the co-founder and CEO of ClickFunnels, I have a rare opportunity to see behind the scenes of millions of funnels, see what’s working, and what’s not working. 
 
Recently we analyzed over 6,187,948 funnels, and looked at over 130,728 split tests ran by our members…
 
Trying to find a pattern of what made some funnels successful, while others flopped. 
 
As you can imagine, this was NOT a quick or easy process
 
We drew a lot of connections, but a lot of them ended up leading us into some big “dead ends…”
 
But then something cool happened…